The trend towards healthier and more diverse diets further propels demand for organic food, with a shift in consumer preferences towards nutrient-rich and varied food choices. A 2022 Food and Health Survey highlighted that approximately 50% of Western population altered their diets towards healthier options, indicating a broader shift that could enhance demand across the agricultural spectrum​​.

With water scarcity on the rise, agricultural land that has access to sustainable water supplies, such as surface water and groundwater, is likely to experience an increase in value. Considering water's crucial role in farming, exporting agricultural goods can be seen as a way of redistributing water from countries rich in water resources to those facing water shortages.

According to the World Bank, agricultural commodities have outperformed global stocks and bonds in the last 50 years, delivering an average annual return of 10%. During the last few decades, farmland has demonstrated strong overall returns, averaging approximately 11% in total annual returns (including income and price appreciation) from 1992 to 2023.

As the middle class expands in developing countries, its rising prosperity will lead to an increased intake of protein. According to the Organization for Economic Co-operation and Development (OECD), the consumption of key meat proteins (including beef, veal and lamb) in these nations is expected to rise by 21% by 2027.